In 2019, over 300 million people had spent a collective $115B through WeChat Mini ProgramsĬhinese research agency Kueclub and Tencent Research & Development found 40% of 8000 research respondents believe they will completely replace standalone apps one day We can look at the success and misfortunes of other companies who have launched micro applications to see if this is a good move for Snap:īull Case: Snapchat replicates WeChat’s success with Mini Programsīy August 2019, there were 2.36 million WeChat mini-programs Snap is starting with 7 Minis with some big partners including Headspace (meditate with friends) and Coachella (coordinate your festival line-up with friends). These are micro applications that third-party devs build for people to use inside of Snapchat. A SuperApp is an app that has many apps inside it ( an all-in-one app )
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